“Click Results reduced our budget by 50% while increasing the number of enquiries from our website. ”

Tony Gilmore www.rooftek.co.uk

Cost Per Click

Cost Per Click (CPC) is the amount you pay each time a visitor clicks on your advert. For that reason it is important that your ad only appears when someone is searching for what you offer. 

You do not want your ads being displayed when the search is not a close match. An example of this is someone selling “Fine French Wine” you must ensure that searches for “Cheap French Wine” or German Fine wine are not included in the search.  This is done using negative search phrases and thus the costs are only generated for highly targeted visitors.

By creating these highly targeted ad groups and only using keywords and phrases that really match your product or service we are able to lower the Cost Per Click.  At Click Results we spend a great deal of time optimising your campaign to ensure you are achieving focus on your marketing campaign. 

• Focus only on phrases that are being searched, not what you think are being searched
• Only use the phrases that support the product or service you sell
• Don’t use keywords or matching options that allow your ads to be displayed outside of your product set, you will be throwing away your budget
• Keep the ads very targeted to small number of keywords and key phrases keeping the CPC (Cost Per Click) down 
• Move more of your budget to the phrases and keywords that give you a better ROI, the phrases that are not performing,

Contact us today on 0117 9277030 to discuss your Pay Per Click requirements or complete our Enquiry Form and the senior business account manager will contact you .

Phone: 0117 9277030
E-mail:enquiries@click-results.co.uk

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