“Click Results reduced our budget by 50% while increasing the number of enquiries from our website. ”

Tony Gilmore www.rooftek.co.uk

Click Through Rate (CTR)

“Expressed as a percentage CTR is the average number of clicks resulting in a visit to your website per hundred ad impressions.”

Example:  1000 ad impressions ÷ 100 Clicks = 10% CTR

Why is this important? The CTR measures what percentage of people clicked on the ad to arrive at the destination site.  It shows how well the ad is performing and is of course a good way to measure different ads against each other and make changes where necessary.

Getting visitors to your site is of course important however high click-through rates do not guarantee good conversion rates. Click-Results use a number of tracking tools that measure sales which together with the CTR gives our clients a full picture of the cost of sales and the return on investment.  

Phone: 0117 9277030
E-mail:enquiries@click-results.co.uk

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